THE INTEGRATED DIGITAL BRANDING AND MARKETING CAMPAIGN

I AM MFI: A BATCH 12 TRIBUTE

DESCRIPTION

The marketing campaign plan will consolidate the following projects and activations. Leading to a single-minded BRANDING AND IMAGING CAMPAIGN:

  • MFI Marketing Plans

  • Alumni Projects and campaigns

  • Industry Partners

OUR OBJECTIVE

To HELP MFI thrive beyond 50 years.

WE SAW AN OPPORTUNITY

To showcase MFI's world-class technical skills education and training.

MFI is one of the best training institute in the Philippines. Offering application over theory skills and values. Thus, graduates are networked with reliable industry partners, leading the students to immediate possible work.

MFI graduates are TECHNICALLY-SKILLED, WORK READY.


OUR SOLUTION

Through a partner and experienced marketing experts Filipino Development Programs, Inc. (FDP Inc.), we will assist MFI by proposing creative executions and supervise a commissioned creative production team in creating and executing plans.

Create a BRAND BIBLE for MFI to use for years to come.


THE 6-MONTH JOURNEY

Roll out of Small scale multi-branding promotions for products targeting different customers and MFI Kick-off. Application of project with MFI Marketing May to August 2022 onwards.

IN PARTNERSHIP WITH:

Filipino Development Programs, Inc.

The Donors and Sponsors

Primary Stakeholders

PROJECT COMMITTEE MEMBERS:

  • Tony Samano

  • Marz Nery

  • Fido Santiago

  • Hernan Villamor

  • Glenn Gatus

  • Anna Tacadena

  • Michael Flores - Batch 13

  • Ricky Remojo - Batch 13

DELIVERABLES:

  • MFI Jingle

  • Marketing Calendar

  • Brand Style

  • Brand Bible

  • Leitmotif/Scoring

  • Branding Cascade

  • Weekly Updates via Viber

  • MFI Merchandise

ART CARDS

MFI NEW SOUND AND LYRICS

Download a detailed copy of the project by clicking the download button below:

I AM MFI B12 Project - Made with Clipchamp (3).mp4